We’re not here to be just another coffee brand. Our purpose goes beyond great taste - it’s about people. Specifically, the farmers whose hands make every cup possible.

Nearly half of the world’s coffee farmers live in poverty, earning less than $3.20 a day - sometimes even less than it costs to grow the coffee itself. Many go into debt just to bring their crops to market, and too often, they can’t afford enough food for their own families.

Small family farms grow about 60% of the world’s coffee, yet they remain the most vulnerable in the supply chain. Through direct trade, we pay fair, sustainable prices so farmers don’t have to choose between farming and survival.

When you choose Kincaid’s Coffee, you help close that gap - giving farmers stability, dignity, and the chance to thrive. Every cup truly makes a difference.